15+
Years in Games & Entertainment

Systems-first operator with 15+ years in games and tech, building the structures that move information, decisions, and work across complex teams.

Builder · Operator · Leader
15+
Years in Games & Entertainment
10+
Markets across EMEA & APAC
€500k+
Budgets Managed
500+
Launches Led & Supported
How I turn messy information, unclear ownership, and cross-functional pressure into systems people can use.
Strategy Before Execution
Define outcomes, stakeholders, and risk models before launch cycles begin.
Systems over Heroics
Build repeatable frameworks so scale doesn't rely on individual heroics.
Narrative + Operations Aligned
Connect product, marketing, leadership, and community into one coherent direction.
Measurable Impact
Define KPIs, governance, and feedback loops before the work is in flight.
A recent example of systems-first operator work in practice.

votes
participants
studios activated
Budget
Built and delivered the global Unity Awards platform and operating model, establishing governance, secure voting workflows, and a distributed activation system across 100+ studios. Coordinated engineering, security, and legal to ensure transparency, compliance, and scale.
The same operating model, translated across communications, programme work, and go-to-market execution.
The work matters, but the system around it is still too informal
Information is stuck in heads, Slack threads, and emergency meetings
Comms, product, legal, engineering, marketing, and leadership all need to move together
Growth has outpaced the operating rhythm, and heroics are no longer enough
Companies I have worked for



Some of the companies I have supported






Let's start talking, reach out and tell me what you need