Asset Request Manager (ARM)
Unity, 2025
Senior Program Manager
One intake form with the legal terms built in, and every customer asset in one place, replacing email chasing and scattered Drives.
Problem
Customer assets and legal permissions were chased over email, and the assets sat scattered across personal and shared Google Drives.
What I did
Automated intake with expiry dates and automatic tagging into Brandfolder, with all assets moved out of Google Drive into it. Unity Awards 2025 was the first concentrated test case.
The decision
Folded the terms and conditions into the intake form instead of sending a separate legal request, so one submission covered both the assets and the permission.
Result
- Under 1 hrfrom a customer's request to assets ready, down from 3 weeks
- 1,000+customer requests managed in 2025
Written into Unity's company legal handbook as the standard for customer asset handling.