Enemies at GDC 2022
Unity, 2022
Senior Communications Manager, EMEA
Turned a technical demo into a launch moment that earned over a million organic views in its first week, without paid media.
Problem
GDC is crowded with competing announcements, and a technical demo can disappear as just another video.
What I did
A launch coordinated across departments: key media and community influencers engaged early, and a key-note moment at GDC to land it, with no paid promotion.
The decision
A coordinated effort across departments with a clear strategy: engage key media and community influencers early, and land a key-note moment at GDC.
Result
- 1M+organic views in week one