Heroes of the Storm 2.0 in Europe
Blizzard, 2017
Franchise Communications Lead, Europe
A single press event that launched a franchise relaunch across eight European territories with one story and local voices.
Problem
A relaunch had to land as a major moment in eight markets with different languages and media, without the story splitting.
What I did
One core narrative with templates for each territory, delivered as a coordinated pan-European press event with the eight country teams, led as franchise lead for Heroes of the Storm in Europe.
The decision
A coordinated event over individual briefings, and key gaming and trade media over blanket outreach.
Result
- 8territories on one launch plan
- 150+media articles