NBA 2K in Italy
2K, 2016
PR Manager, Export
A campaign built for one market that produced an order of 20,000+ additional units.
Problem
A global franchise has to be adapted to each export market, and a translated plan rarely moves sales.
What I did
An Italy-specific NBA 2K17 campaign, conceived for that market and delivered with 2K and Cidiverte, the Italian distributor of 2K titles.
The decision
A campaign designed for one market over a global plan translated into Italian.
Result
- 20,000+incremental unit orders