MWU Review
Unity
Senior Program Manager
A structured pre-launch review pipeline that gives studios expert, player-perspective feedback before they ship.
Problem
Studios shipped without outside player-perspective critique; feedback was informal keys passed around on Slack.
What I did
Designed the intake and quality KPIs for a pre-launch review pipeline with a fixed one to two week window and Unity staff as reviewers, then collected feedback from studios after each review. Reports in under a day left more of the window for reviewing, and Unity's sales team adopted the program on their own to open conversations with key studio accounts.
The decision
Open sign-up: Unity staff chose which game to play and registered for a key, within a fixed window and with one written report per studio, instead of ad-hoc feedback.
Result
- 65+titles reviewed, from 50+ studios
- Under 1 dayto generate the report after the review window closes
- 98%Steam validation score, credited to the review by one studio
"...the summary, that the playtest report had, captured a lot of accurate insights. The full report also provided the right amount of detail on the issues summarized, details that have been very helpful to the team and are often referenced in discussions."
Alexandros Kilmpasanis, Senior Producer, Starbreeze (The Tribe Must Survive)