Devon Stanton, programs and operations
I find the friction between teams and build the bridges that remove it: programs, workflows, and tools across marketing, communications, and developer programs. At Unity that meant turning manual, fragmented processes into systems that scaled without adding headcount.
19+ years building in games and technology
Most admin work is accepted as how things are done. A better way is usually closer than it looks.
Read the essay: Do it now, while the need is realDefine outcomes, stakeholders, and risk models before launch cycles begin.
Build repeatable frameworks so scale doesn't rely on individual heroics.
Connect product, marketing, leadership, and community into one coherent direction.
Define KPIs, governance, and feedback loops before the work is in flight.
Mid-2000s
Gamerlobby
Built a community for South African gamers
2007
Megarom Interactive
PR & Promotions Manager
2012
Digital War Room
Founder & CEO
Side project2015
2K
PR Manager, Export
2016
Blizzard Entertainment
Franchise Communications Lead, Europe
2021
Unity
Senior Communications Manager, EMEA
2023 to now
Unity
Senior Program Manager
Unity, 2024–2025
A self-service voting platform and studio activation framework that took an awards program global without paid media.
Blizzard, 2018
Brought Diablo III on Switch to European media with two touring chests of consoles, instead of flying journalists to a US preview.
Journalists responded enthusiastically, and launch coverage and reviews were overwhelmingly positive.
Unity
A structured pre-launch review pipeline that gives studios expert, player-perspective feedback before they ship.
A way for studios to prepare before launch and own their story on their own platforms.
I cut my teeth in South Africa, building Gamerlobby, a community that united South African gamers to compete in multiplayer when latency abroad was too poor to play. That led to Megarom, then 2K, then Blizzard.
At Unity I moved out of games and into tech, and got close to the studios building them and what drives them. Throughout, I've enjoyed building the mechanisms, tools and systems that bring games out into the open.
Megarom was a South African distributor with some of the biggest publishers on its books: Activision Blizzard, 2K, Rockstar, Ubisoft, NC Soft, Namco Bandai, Codemasters, CD Projekt RED and more. We worked non-stop on launches, and it was a machine. It taught me marketing, PR, social media, event management, presenting to audiences, hitting critical deadlines, networking, and building relationships and partnerships. It was an incredible stomping ground to grow and learn.
I was never one to shy away from getting in character. As the face of Megarom I loved goofing around, playing the part and moving the needle. In games, sometimes you have to breathe in the brand to really know it.
Moving to 2K meant immigrating to the UK and learning fast in a new arena. I built relationships with our partner territories and agencies and met amazing people in Italy, Poland, Russia and Dubai, while still looking after my home turf in South Africa. Working with partners pushed me from execution into strategy: building plans for specific territories, understanding their limits, approving plans, and travelling a lot. More coffee, please.
2K also let me work with major brands like WWE. I learned how those partnerships worked and how we used their talent in support of our game, then briefed their superstars on presenting their in-game characters to press and creators, so we protected both the WWE brand and our label's IP.
Blizzard was an opportunity I couldn't turn down. I joined the franchise team, leading European strategy for four franchises: Heroes of the Storm, StarCraft, Diablo and Hearthstone. I took real ownership, managing the annual activation budget, working with local territory managers to keep us aligned and meet their needs against plans we had built together, reporting back to the global teams, and attending BlizzCon.
Anthropic Academy
Companies I have worked for
Some of the companies I have supported
Happy to talk about a role, a problem you're working through, or just to compare notes. Open to communications leadership, marketing operations management and program marketing management roles. Based in France and an EU citizen; also open to Ireland, or the UK with sponsorship.